Ryan Lutke: tasks until Saturday (Oct 15-17)

Rule: FRI = research. SAT morning = plan from the research. SAT 1pm = Lutke kickoff.

Nothing is decided yet (the "3-day challenge" idea is a guess until research backs it).

RYAN LUTKE

Ryan tasks

THU/FRI: Screenshot EVERYTHING he has now (logged in): Systeme pages + emails + automations,

ManyChat flows, Linktree, IG profile + top reels, website, EverFit. Into the Drive folder.

FRI: Competitor funnels: 5-10 fitness coaches like him (injury prevention / ex-athletes / $10-50

monthly programs). For each: what the IG keyword gives, lead magnet / challenge type + length,

emails, sales page, price. Screenshots. (Lesson: Mark Jelson's audience would never do a 5-day

kettlebell challenge. The funnel has to fit the niche.)

SAT AM: Build the kickoff deck from the research (what you have -> what we found -> who it's for,

asked not decided -> plan -> what we need -> timeline).

SAT 1pm: Lead the call.

Josh tasks

THU: Send Lutke the "what we need" WhatsApp message (KICKOFF-PREP.md top).
FRI: Numbers audit with Codex (KICKOFF-PREP.md section F): list sizes, flow capture rates, Linktree clicks, signups per month.
FRI: Audience research: read comments on his top reels (who are they? age, ex-athletes?, what they ask).

Have Claude pull market research + objections (KICKOFF-PREP.md D, E).

FRI: Feed his answers + voice notes to Claude -> LOG.md.

Both

FRI night: reconcile research together.
SAT AM: decide the plan (lead magnet type, product path, roadmap dates).
SAT after call: transcript to Claude -> LOG.md + lock roadmap.