Ryan Lutke: tasks until Saturday (Oct 15-17)

Rule: FRI = research. SAT morning = plan from the research. SAT 1pm = Lutke kickoff.

Nothing is decided yet. Lead magnet type (challenge, guide, quiz, etc.) comes from the research, not a guess.

RYAN LUTKE

Ryan tasks

THU/FRI: Screenshot EVERYTHING he has now (logged in): Systeme pages + emails + automations,

ManyChat flows, Linktree, IG profile + top reels, website, EverFit. Into the Drive folder.

FRI: Competitor funnels: 5-10 fitness coaches like him (injury prevention / ex-athletes / $10-50

monthly programs). For each: what the IG keyword gives, lead magnet / challenge type + length,

emails, sales page, price. Screenshots. (Lesson: Mark Jelson's audience would never do a 5-day

kettlebell challenge. The funnel has to fit the niche.)

SAT AM: Build the kickoff deck from the research (what you have -> what we found -> who it's for,

asked not decided -> plan -> what we need -> timeline).

SAT 1pm: Lead the call.

Josh tasks

FRI: TARGET AUDIENCE research (outside research, the big chunk). Answer:

Who are the candidate audiences? (ex-athletes / 30-50s "body isn't what it used to be" / older adults staying capable)

For each: their pains + exact words (Reddit, YouTube comments, competitor comments, his own reel comments),

what they've tried and why it failed, what they'd pay for, their objections, where they hang out.

Which one best fits his story (soccer injury -> comeback) + his testimonials + his $20 offer?

Send Lutke the "what we need" WhatsApp message (DONE if already sent).
Feed his voice notes to Claude -> LOG.md.

Both

FRI night: reconcile research together.
SAT AM: decide the plan (lead magnet type, product path, roadmap dates).
SAT after call: transcript to Claude -> LOG.md + lock roadmap.