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Ryan Lutke / Fortified Training -- data pull, 16 Oct 2026

Read-only pull from Josh's automation Chrome (CDP 9224, Profile 5). Screenshot filenames in brackets. Contact names, emails, handles and dates of birth are masked in every screenshot and omitted here.

Source labels:

• screen -- shown in the tool's UI.
• app data -- returned by the tool's own dashboard API while the page loaded. These are the numbers behind the screen, read with the same logged-in session.
• derived -- my own arithmetic.

Key numbers

Funnel: Instagram comment -> DM -> email -> waitlist -> paid

Conversion along the email path (derived):

• 26 emails / 73 DM recipients = 35.6% email capture.
• 31 answers / 38 who reached the question = 81.6% answered once asked.
• 0 clicks on the only waitlist email that carried an Everfit link (22 sent). Attributable email-to-paid conversion therefore cannot be shown. The two Sep-Oct buyers cannot be traced to the email list from these tools.

Other headline numbers

• ManyChat (Pro, $45/mo)
  • 2,504 Instagram contacts (subscribed); 27,396 total contact records.
  • "Say hi to new followers" DM: 15,475 runs, 8% CTR.
• Systeme (account created 10 Sep 2026)
  • 40 contacts; 0 in Jul and Aug, 32 in Sep, 8 in Oct.
  • 139 emails sent in the last 30 days at 48.9% average open.
  • 0 sales.
• Everfit
  • $1,079.46 all-time revenue on The Practice, plus $379.81 on "The Practice - Copy" (30-day-trial variant).
  • 18 connected clients and 13 archived.
• Linktree (train_fortified)
  • 90 days: 490 views, 391 clicks.
  • Lifetime: 6.45k views, 4.75k clicks, 73.6% click rate.
  • The live "The Practice: October waitlist" link has 60 clicks. That fits the 70 views on the Systeme opt-in page.

Findings worth Josh's attention

1. Waitlist opt-ins get the waitlist email about three times.
   • Three separate automations fire on a waitlist opt-in: Systeme rule "Funnel step form subscribed -> add tag + send email", rule "Tag added -> send email", and workflow "Native waitlist signup -> send email" [21][22][25].
   • "You're on the waitlist for The Practice" shows 33 sends against 11 waitlist contacts (all-time, app data). That is about 3.0 sends per contact (derived).
2. The waitlist email is stale. It still says "the next one starts Monday, September 28th". Anyone who opts in now is told a past date.
3. Newsletter clicks are 0 on all four sends, including "Your invitation to join The Practice", which contains the Everfit link [26].
   • The other three newsletters have no link at all. Their call to action is "keep eyes on my ig" or "look for my next email".
   • "November enrollment" (8 Oct) has no purchase link.
4. Two live ManyChat automations share the FORTIFIED keyword. "Grow your YouTube" (0 runs) and "Auto-DM links from comments" (Jul, 4 runs) are both live on FORTIFIED/fortified [04]. Only the Jul one has fired.
5. Systeme API key in plain text. The ManyChat PRACTICE flow stores the Systeme API key in plain request headers. It is visible to anyone with ManyChat access. The key is not reproduced here.
6. Copy errors in the 20 Sep newsletter. It says "this Saturday, September 28th", but 28 Sep was a Monday. The preview text says "Saturday, September 26th".
7. Overdue invoices. Everfit shows 4 overdue invoices on The Practice, 2 to 4 months overdue, across 2 purchases [34]. One "Copy" purchase shows status OVERDUE.

1. ManyChat (IG @fortifiedtraining)

Account

All automations

Stats are all-time; ManyChat shows no 30/90-day breakdown on flows.

Basic automations: only "Say hi to new followers" is live. Conversation Starters, Story Mention Reply, Default Reply and Main Menu are not set up.

Per-node stats

From the canvas and app data. "Read" is ManyChat's "Opened".

Email capture (PRACTICE Trigger):

The comment widget also carries "impressions 1,253 / optins 683" (app data). It is unlabeled and does not match runs (74), so I have not used it.

Exact DM text: PRACTICE flows

PRACTICE Trigger (LIVE) [05]

Public comment replies, rotated:

• "Sent! Check your DMs for a free workout from The Practice! 💪"
• "Your workout is waiting for you! Check your DMs! 📬"
• "Done! A free workout from The Practice is in your DMs! ✅"

DM sequence:

1. "Hey! Glad to hear you're interested in The Practice! Tap the button below for your free workout ⚽💪"
   • Button: "Get my workout now"
2. On click: "Last step! What email can I send your free workout to?"
   • Email input, saved to the system email field.
   • Answer window: 30 days. Validation message: "Please enter a correct email address, e.g. me@mail.com".
3. On a valid email, the Actions node runs three external requests to the Systeme API:
   • Create contact (POST api.systeme.io/api/contacts).
   • Look up the contact id.
   • Add tag id 2175043 ("ManyChat Workout").
4. Next step, which is also where the flow continues after the question: "Thanks! Here's your free workout from The Practice. Save the image and tap the link for a short tutorial on each exercise.\n\nYour workout is waiting for you!"
   • Image: workout screenshot "The Practice: August Day 1".
   • Then the text "https://youtu.be/76jHZyTxGuQ".
5. If no email reply within 30 days: "Low pressure on the email. If you change your mind, drop it here anytime and I'll send your workout.\n\nFor more free content, check out Fortified Training on YouTube!"
   • Button: "Take me to YouTube" -> https://www.youtube.com/@fortifiedtraining
   • Sent 0 times so far.

There are no delays in this flow, and no link to Everfit or the waitlist.

Auto-reply to comment in DM (May, STOPPED) [11]

Public replies, rotated:

• "Sent you a DM! 📬"
• "Check your inbox! 📲"
• "Sent you a message! ✅"
• "Link in your DMs! 🔗"

DM sequence:

1. "You're in the right place!\n\nThe Practice is exactly what you asked for! Injury prevention workout programs with video tutorials on every single exercise, plus a live monthly coaching call. \n\n$19.99/month, cancel anytime."
   • Button: "Here's your link!" -> https://coach.everfit.io/package/VD691290?utm_source=ig&utm_medium=social&utm_content=link_in_bio
2. On click: mark conversation Open, then a smart delay of 23 hours.
3. After the delay: "Take a look at the following video, it's a tutorial from The Practice! Watch the demos, listen to my cues, and tell me if you could benefit from working out together! https://youtu.be/duJbaGuhg8M"

Auto-DM links from comments (Mar, STOPPED) [12]

Public replies, rotated:

• "Invitation in your inbox!! 📬"
• "Sent you a message!! Check your DMs 📥"
• "Thanks for commenting!! Check your inbox ✅"

DM sequence:

1. "Ryan here from Fortified Training! Thanks for commenting. Tap the link below to get started in The Practice!"
   • Button: "Get started!"
2. Then "https://coach.everfit.io/package/VD691290"

Exact DM text: FORTIFIED flows

Auto-DM links from comments (Jul, LIVE, FORTIFIED/fortified) [10]

Public replies, rotated:

• "Thanks for commenting! Link's waiting for you in your DMs 📨"
• "Sent you a DM! Check your inbox 📬"
• "Done! Invitation sent ✅"

DM sequence:

1. "Thanks for commenting! Tap the link below to visit the Fortified Training YouTube channel on injury prevention 🦾"
   • Button: "Tap here"
2. "Your workout is waiting for you!"
   • Button: "Take me to YouTube" -> https://www.youtube.com/@fortifiedtraining

Grow your YouTube (LIVE, FORTIFIED/FORTIFY/fortified, 0 runs) [08]

Public replies, rotated:

• "Check your DMs! 📬"
• "Sent! Check your inbox 🦾"
• "Invitation in your inbox ✅"

DM: "Tap the link below to watch the full video on my YouTube channel!\nSubscribe to my channel for updates when I post new content!"

• Button: "Visit YouTube 🔗" -> https://www.youtube.com/watch?v=3xsugsTgrdA

Other flows

Say hi to new followers (LIVE) [09]

"Welcome! Whether you're at your training peak, retired, or just a fan, I'm here to help you learn about strength training and stay injury free. Tap FORTIFIED below to learn more! ⚽️💪🏼"

• Button: "FORTIFIED" -> https://www.youtube.com/@fortifiedtraining

JUMP flows (Sep) [06][07]

1. "You're one step away from better depth jumps! Tap the link below for the full YouTube video."
   • Button: "Send me the link"
2. "Your workout is waiting for you!"
   • Button: "Let's go 🎥" -> https://www.youtube.com/watch?v=J-KwPdm9GI8

Not available / blocked (ManyChat)

• 30-day and 90-day splits for flows: ManyChat flow stats are all-time only. The Insights date range covers contacts and revenue, not flows.
• Messages sent vs runs per day: not exposed on this plan view.
• Per-reel comment counts: ManyChat triggers are set to "all posts". It does not report which reel produced each run.

2. Systeme.io

Contacts

• 12 Sep alone added 10 contacts. That is the day the Systeme ManyChat workflow went live.
• The dashboard "new leads" count (43 for Sep plus Oct) is higher than the 40 current contacts. The bin holds removed contacts, so some leads were later removed.

Funnels and pages

One funnel: "Linktree", created 12 Sep 2026, active [18].

These are all-time figures with no date filter set. Total sales $0.00.

Automations and workflows

Each automation sends one email immediately. There are no delays and no follow-up sequence.

Automation emails

"You're on the waitlist for The Practice" (from Fortified Training, ryan@fortifiedpersonaltraining.com):

You're in. The Practice runs in 4-week blocks, and the next one starts Monday, September 28th. I keep it that way on purpose. Everyone starts together, everyone's on the same week of programming, and nobody's dropped into week 3 of something they didn't build up to. Nothing you need to do between now and then. I'll follow up as we get closer to the 28th. Talk soon, Ryan Fortified Training

"Your free workout from The Practice":

Here's your free workout from The Practice.

Save this image: https://drive.google.com/file/d/10UQpwyKmIFUdQRXLfOy1SAr_CEF9A_rj/view?usp=sharing Watch for a short tutorial on each exercise: https://youtu.be/76jHZyTxGuQ

This is just one day inside The Practice. The complete program includes a month of training (three days/week) with direct access to me as your coach. Spots open at the end of the month to begin the next four week training block. To register, keep an eye or your inbox!

Talk soon, Ryan Fortified Training

Broadcasts (Newsletters)

Every newsletter went to tags ManyChat Workout + Native waitlist signup [26][27].

Overall email stats [27]:

Newsletter texts:

20 Sep, "October enrollment in The Practice" (preview "Mark your calendar for this Saturday, September 26th"):

Mark your calendar for this Saturday, September 28th for your chance to The Practice, my injury prevention workout program for soccer players. The 5-week workout program for the month of October starts Monday, September 28th.

When you join The Practice, you're getting three strength training programs per week, tutorials on every exercise, DM access to me as your coach, and office hours for Q&A in real time. You'll also have access to the group chat where I encourage everyone to submit videos of their own technique for review! The next opportunity to enroll in The Practice won't be until the November program kicks off. Strike while the iron's hot! Space is limited.

For next steps, look for my next email!

Your workout is waiting for you, Ryan, Fortified Training

25 Sep, "October program starts Monday 9/28" (preview "Join The Practice"):

This weekend is your only chance to join The Practice, my injury prevention strength training program for former athletes. The program starts Monday, September 28th and runs for 5 weeks. The next opportunity to enroll in The Practice won't be until the November program kicks off, so don't wait to sign up!

In The Practice, you're getting three strength training programs per week, tutorials on every exercise, DM access to me as your coach, and office hours for Q&A in real time. You'll also have access to the group chat where I encourage everyone to submit videos of their own technique for review.

I'll send out invitations tomorrow afternoon. Keep eyes on your inbox!

26 Sep, "Your invitation to join The Practice" (preview "October enrollment is open!"):

October enrollment is open in The Practice! The 5-week program (3 days/week) focuses on trap bar deadlifts, shoulder press, and single leg deadlifts. When you sign up, you're getting demos for every exercise, tutorials where I break everything down, and DM access to me as your coach for just $19.99/month. The next opportunity to join won't be until Halloween, so don't wait! The program starts Monday.

Here's your invitation to join: https://coach.everfit.io/package/VD691290

8 Oct, "November enrollment in The Practice":

Mark your calendar for Friday, October 30th for your chance to The Practice, my injury prevention workout program for former athletes. The 4-week November program will start Monday, November 2nd.

When you join The Practice, you're getting three strength training programs per week, tutorials on every exercise, DM access to me as your coach, and office hours for Q&A in real time. You'll also have access to the group chat where I encourage everyone to submit videos of their own technique for review! The next opportunity to enroll in The Practice won't be until the December program kicks off. Strike while the iron's hot!

For next steps, keep eyes on my ig (@fortifiedtraining).

Campaigns, sales, orders

Not available / blocked (Systeme)

• Monthly contact counts: not shown in one UI view. They come from the dashboard's own leads endpoint and the contact list (app data). The dashboard screenshot covers 16 Sep - 16 Oct only.
• All-time email totals (33/27 and 30/13/5): from the statistics endpoint with a wider date range. There is no screenshot of that range.
• Live opt-in page: not opened, to avoid adding a page view to Ryan's stats.

3. Everfit

The Practice package (VD691290)

[31][35]

What the package page says is included [35]:

• "Fresh programming (3 days/week) every month"
• "Video demos for every exercise" (15-30 second demos)
• "Deep-dive tutorials"
• "Technique feedback in the group: Post a video of your form in the community chat"
• "On-demand mobility library"
• "Monthly live Q&A"

Other packages [31]:

Members (The Practice, main package)

Counts by month only.

Sources: screen [32][33] for dates; app data for the request dates.

• Cancellation reason: all 7 are recorded as coach_manual_cancel. Ryan cancelled them by hand, since client self-cancel is off. No free-text reason is stored. Inbox previews show Ryan confirming cancellations ("You'll retain access through 9/28", "retain access the rest of the month").
• Lifetime of cancelled members: 1 to 4 paid invoices each (app data).
• "Copy" package: purchases on 30 Mar (x2), 1 Apr and 3 Apr. One self-cancelled in trial (Apr). One was coach-cancelled (requested Aug, ended Aug 29). One active, one overdue.
• Clients overall [30]:
  • 18 connected and 13 archived.
  • "Need Programming" shows 5.
  • Join months of the 18 connected: Mar 3, Apr 5, May 4, Jul 2, Aug 2, Sep 1, Oct 1.

Intake (Welcome Form, 26 responses) [37]

Submissions by month: Mar 4, Apr 6, May 9, Jul 3, Aug 2, Sep 1, Oct 1.

A second form, "Liability waiver", also has 26 responses [36].

Workout compliance

Last-30-days training completion on the client list [30] (app data and screen):

Community and chat [38]

Forum "Fortified Training": 19 members, 39 posts since 20 Mar 2026.

• Form-check videos in the forum: 2 in total, both in April.
• Member posting: stopped after July.
• Rough reply speed (derived): for member posts, the time from post to last activity was 7 min, 25 min, 30 min, 39 min, 8 h, 25 h, 38 h and 3.9 days. Two posts got no reply. Comment authors are not exposed, so this assumes Ryan was the replier.

Not available / blocked (Everfit)

• Cancellation reasons: only the system code is stored. No free-text reason exists.
• Group-chat form-check videos per month and inbox reply speed: not pulled. Opening threads marks them read for Ryan.
• Workout completion history before the last 30 days: not shown on the client list.

4. Linktree (train_fortified)

[39][40][41][42]

The 30-day option is "Last 28 days" in Linktree.

Clicks per link [42]. These are the counts on the Links editor and have no date range (lifetime).

Most-clicked links by range:

Other insights: top traffic sources were Instagram, Direct and Facebook. "69% of your visitors are coming from Instagram within United States" (7 days).

Not available / blocked (Linktree)

• Per-link clicks for 28 and 90 days: Insights only ranks the top 3 links without counts. The per-link numbers above are lifetime.

5. Instagram

Not available / blocked (Instagram)

• Everything in this section is blocked.
  • The Instagram login in the 9224 Chrome (Josh's account) is in a suspension / ID-verification checkpoint. Any instagram.com page redirects to /accounts/suspended/, which asks for an ID upload.
  • The public profile endpoint, without login, returned 401 "Please wait a few minutes... require_login".
• Nothing captured:
  • No reel captions, comment counts, views, likes or post dates.
  • No screenshot was taken of the suspension page.
• Next step: this needs an Instagram login that is not suspended, or Ryan's own app insights.

Side effects and cleanup

• Everfit inbox. Opening the Everfit Inbox page auto-opened the newest client conversation. It held an unread client message from 16 Oct 09:21 asking about pain from the plank-saw exercise. That message may now show as read in Ryan's Everfit inbox. Ryan should check it so the question is not missed. Nothing was sent.
• Nothing else was changed. No clicks on edit, save, publish, send, toggle or delete. ManyChat flows were opened in "published version" view only. Systeme workflows were opened and exited without changes.
• Cookie banners were hidden locally in my tab with CSS. They were not accepted.
• Cleanup. I opened one tab in the 9224 Chrome and closed it. No processes were left running.