The Prehab Guys
SUCCESSFUL IG 1.4M @theprehabguys · YT 464K
Walked as buyer "Jake", an ex-athlete with a cranky knee.
Verdict: Best quiz craft; but the promised plan is only a paywall and no emails came after capture.
IG: @theprehabguys · 1.4M (651 following)
Who they target: Anyone in pain or wanting to prevent injury (rehab + prehab for every body part), active adults and gym-goers; separate B2B line for clinicians (Prehab Professional).
Freebie: Quiz (personalized program teaser) leading to a 7-day free trial
Paid: [P]rehab App membership, $199/yr (shown as $16.58/mo, homepage says $16/mo) or $49/mo ($49.99 at checkout)
Emails seen: 0
Jump to: Walk the funnel · Emails · Paid offer · What works / avoid · Blocked
Walk the funnel (28 steps)
1View public profile
What the buyer sees
IG bio: 'Take control of your health with online PT', clinician promo, linktr.ee/prehab
Notes
Bio leads with a clinician promo (PT Month), not the consumer offer.
Next step →2Click the quiz link
What the buyer sees
Linktree: clinician 20% off, Jane partner link, 'Prehab App: Take Our 2 Min Quiz to Find Your Program', LA clinic, shop
Notes
Quiz is link #3; consumer path is clearly labelled '2 Min Quiz'.
Next step →3Viewed for context
What the buyer sees
Homepage hero 'START LIVING PAIN FREE', CTAs 'See Pricing & Get Started' and 'Get my Personalized Program'
Notes
Homepage also funnels to the same quiz (prehab.fnlfx.com = quiz.theprehabguys.com). Full page 03, pricing block 39.
Next step →4Picked 30-39
What the buyer sees
Quiz start: 'Get rid of pain with our personalized plan. Pick your age to start a 2-min quiz' (18-29/30-39/40-49/50+)
Notes
Age is the first tap, zero friction. Mobile: 36.
Next step →5Continue
What the buyer sees
'13,000+ people in their 30s have found success with Prehab'
Notes
Social proof personalized to the age bucket.
Next step →6Male
What the buyer sees
What is your gender?
Next step →7Prevent Injuries
What the buyer sees
What's your primary goal? Decrease Pain / Prevent Injuries / Improve Mobility / Build Strength
Next step →8Get back to a sport/activity + Prevent future injuries
What the buyer sees
Why does this goal matter to you? (multi-select)
Notes
'Get back to a sport' is option #1, a direct fit for former athletes.
Next step →9Next step
What the buyer sees
'The perfect solution is right here! For a man in their 30s, injury-prevention plan...'
Notes
Mirror-back screen using age + gender + goal.
Next step →10Knee
What the buyer sees
Which area would you like to protect and strengthen? (body map list)
Notes
This is the 'tell us what hurts' step. Groin is not an option (Hip is closest).
Next step →11Strength & mobility
What the buyer sees
What would your knee benefit from most? Strength & mobility / Prep for surgery / Knee extension mobility
Notes
Branching: questions now knee-specific.
Next step →12The whole knee
What the buyer sees
What area do you want to strengthen? Knee cap / whole knee / hamstring / meniscus
Next step →13More than a year
What the buyer sees
How long have you felt restricted or stiff in knee area?
Next step →14I've done some rehab or PT before
What the buyer sees
How familiar are you with rehab or injury prevention exercises?
Next step →15No clear prevention plan + Hard to stay consistent
What the buyer sees
What's made it hard to avoid injuries in the past? (multi)
Notes
Objection mining inside the quiz.
Next step →16Continue
What the buyer sees
'Prehab helps you stay consistent' with/without Prehab progress graph
Notes
Answers the objection just selected.
Next step →17Several times a week
What the buyer sees
How active have you been in the past 3 months?
Next step →18Continue
What the buyer sees
'Your consistency is a strong foundation...'
Notes
Affirmation screen.
Next step →19Gym equipment
What the buyer sees
Which equipment do you have at home?
Next step →2020 minutes
What the buyer sees
Preferred length of daily sessions: 10/20/30/40 min
Next step →21Yes, but it wasn't effective
What the buyer sees
Have you tried traditional physical therapy before?
Next step →22Continue
What the buyer sees
'Prehab is built by real physical therapy professionals' with 8 DPT headshots
Notes
Authority screen.
Next step →23Create my program
What the buyer sees
Your profile summary: Goal Prevent Injuries, Knee, Activity Medium, Level Intermediate. 'Create my program'
Notes
Then a fake 'Creating your personalized program' loader with % bars and testimonials (not captured as image, text logged).
Next step →24Entered inbox, 'See my results'
What the buyer sees
Email gate: 'Where should we send your personalized injury prevention program?' '2.6M+ people got pain relief'
Notes
Email only, no name. Comes after ~20 taps of sunk cost. Filled: 27.
Next step →25Social Media > Instagram
What the buyer sees
How did you hear about us? then Which social media?
Notes
Attribution questions after the email capture. 29.
Next step →26Scrolled the whole page, opened FAQ
What the buyer sees
Paywall: 10-min countdown 'Your trial offer will expire in 09:55', 'Special offer just for you... 7-day trial with $0 due today'. Annual $199/yr ($16.58/mo) 7-day free trial vs Monthly $49
Notes
No actual program shown, the 'results' page IS the paywall. Plan highlights echo quiz answers (Knee, 20 min, gym). Full: 31, 32.
Next step →27Stopped at card field
What the buyer sees
'Unlock My Offer' then 'Continue': Stripe card form (card, exp, CVC, country, Link save-info)
Notes
Sticky 'Get my program' bar with countdown stays on top. 33/34 = paywall state after Unlock.
Next step →28Screenshot only
What the buyer sees
Homepage direct checkout: 'Start your 7 day free trial' account form, $0 today then $199.99/yr; monthly $49.99 no trial
Notes
Monthly checkout: 41. Account (email/name/password) collected before card on this path.
Next: the emails →Other screenshots (12)
Captured during the walk but not tied to a single step.
Email timeline (0)
No emails arrived in the watch window. See "Blocked" below for why (often the test inbox domain gets filtered, or there was no opt-in).
Next: the paid offer →Paid offer
Name: [P]rehab App membership
Price: $199/yr (shown as $16.58/mo, homepage says $16/mo) or $49/mo ($49.99 at checkout)
Billing: Annual or monthly subscription
Trial: 7-day free trial, annual only, card required up front; monthly has no trial
What is included: 55+ PT-designed programs, 170+ a-la-carte workouts, 4000+ tutorial exercise videos, progress tracking app, daily plan adapted to you; FSA/HSA mentioned in FAQ
Free to paid bridge: There is no standalone free content: the quiz itself is the freebie and the 'results' page is the paywall. Every quiz answer is echoed back (age-based social proof, 'for a man in their 30s', plan highlights Knee/20 min/gym) so the trial feels already built for you. Urgency via 10-minute countdown and 'special offer just for you' ($0 today).
Freebie detail
Type: Quiz (personalized program teaser) leading to a 7-day free trial
Exact promise: Get rid of pain with our personalized plan. Pick your age to start a 2-min quiz
Length: ~22 screens, about 2-3 minutes
Asks for: Email only (after the quiz); card for the 7-day trial
What works
- Quiz is the IG link-in-bio entry and is labelled '2 Min Quiz', clear low-effort promise
- First tap is age, then gender: zero-thought questions build momentum before harder ones
- Branching body-part questions (knee benefit, knee area, how long) make it feel clinical and personal
- Interleaved 'affirmation' and 'authority' screens (social proof by age, consistency graph, 8 DPT faces) between question blocks
- Objection question ('what made it hard before') immediately answered by the next screen
- Email asked only after profile summary + loader, maximizing sunk cost; email only, no name
- Paywall restates their answers and anchors annual ($16.58/mo) against $49 monthly; 'Sport/activity' is an explicit motivation option, fits former athletes
Avoid
- Fake-urgency 10-minute countdown and 'trial offer will expire' feel manipulative to a skeptical ex-athlete
- Promising 'your personalized program' then showing only a paywall: no plan preview, no sample session, so the free value is zero
- $49 monthly is priced as a decoy; Ryan's $20/mo should not copy the decoy trick
- No groin/adductor option, a gap Ryan can own for ex-soccer/hockey players
- No follow-up email at all after email capture (in our 25+ min window) wastes the lead
Blocked or missing
- No emails received in ~25 min after quiz email submit at 17:47 UTC (mail.tm maxxspace.com address; may be suppressed as disposable, or their sequence starts only after trial signup)
- Did not enter card, so post-trial onboarding not seen
- Loader screen captured as text only