Movement by David (David Thurin, Stay Flexy)
SUCCESSFUL IG 3.1M @movementbydavid · YT 5.09M
Walked as buyer "Jake", an ex-athlete with a cranky knee.
Verdict: One keyword, one automation, freebies split by body part; bot wall blocked our signup.
IG: @movementbydavid · 3.0M-3.1M (logged-out view, 2026-10-16)
Who they target: Broad stiff/inflexible adults (gym-goers, desk workers, curious beginners). Mobility/flexibility, not injury-specific. Viral 'stretching random people' format. Not athlete-specific, but largest audience in the space and a clean comment-keyword machine.
Freebie: Free body-part eBooks (Spinal, Shoulder, Hamstring, Hip) in exchange for newsletter signup; 'Comment GET FLEXY' DMs the links. Plus a 5-question no-gate product quiz.
Paid: Premium flexibility eBooks: FULL BODY (4 wk), FOUNDATION (12 wk), PROGRESSION (12 wk), MINIMALIST, $29 / $49 / $79 / $69 (sale from $99); print $45
Emails seen: 0
Jump to: Walk the funnel · Emails · Paid offer · What works / avoid · Blocked
Walk the funnel (11 steps)
1Viewed logged out, closed login modal
What the buyer sees
IG profile: 'David Thurin | Stay Flexy', bio 'Flexy Guy with Free eBooks', link movementbydavid.com/flexy-links, highlight 'The Stretch'.
Notes
02 mobile. Bio is literally the freebie promise.
Next step →2Read ~10 captions logged out. DM not testable.
What the buyer sees
Nearly every caption: 'Comment GET FLEXY below, and I will instantly DM you the links to become flexy.' Also 'Comment "foot candy" if you want a link to my shoes, Code: STAYFLEXY' (affiliate).
Notes
Same keyword on every post = one simple automation. Comments typically 15-280 per post.
Next step →3Opened link in bio
What the buyer sees
flexy-links page: The Stretch Newsletter, Supplement Waitlist, Free eBooks, Premium eBooks, My Peluva Shoes, Discord.
Notes
05 mobile.
Next step →4Picked Hip (Jake's groin)
What the buyer sees
'Pick Your Free eBook Below!' 4 free eBooks (Spinal, Shoulder, Hamstring, Hip) + 'I Also Have Paid eBooks Below!' with 3 premium covers.
Notes
07 mobile. Free and paid on the same page.
Next step →5Entered inbox, Subscribe
What the buyer sees
Hip ebook page 'FLEXY SERIES HIP FLEXIBILITY' cover + 'Subscribe to my newsletter, THE STRETCH, and get your free eBook today!' beehiiv email field.
Notes
09 mobile, 10 filled.
Next step →6STOPPED: did not solve CAPTCHA
What the buyer sees
Form replaced by 'Press & Hold to confirm you're human' (PerimeterX/HUMAN challenge).
Notes
Blocked.
Next step →7Tried subscribing here once instead
What the buyer sees
The Stretch newsletter home (beehiiv): 'The Newsletter Designed to Get You Flexy and Fit!' + archive of ~2-min reads every 1-2 weeks.
Notes
13 mobile, 14 filled, 15 after submit = 'Oops, something went wrong.' Blocked (likely bot/disposable-email rejection).
Next step →8Answered as Jake: Beginner / 15-20 min / 12 weeks / Feel less stiff and move better / Progress through a program
What the buyer sees
Flexibility Plan Finder quiz (Shopify page): 'Not sure which program is right for you? Answer 5 quick questions'. Q1 flexibility level, Q2 time per session, Q3 program length, Q4 biggest goal, Q5 how you like to train.
Notes
17 mobile, 18-22 questions. No email gate.
Next step →9Screenshot
What the buyer sees
Result: 'We recommend Foundation. You're ready for a more complete approach... 12 weeks of progressive training' with product card $79 and Add to cart.
Notes
Quiz is a pure product recommender, no lead capture.
Next step →10Browsed
What the buyer sees
Product pages: FOUNDATION 12-week PDF $79 (1 review), FULL BODY 4-week PDF $49 (11 reviews), collection: MINIMALIST $29, print $45, PROGRESSION $99 -> $69.
Notes
25 mobile, 26 Full Body, 27 collection. PDFs with tap-to-play video links.
Next step →11Stopped at sign-in wall
What the buyer sees
Checkout: Shopify forces 'Sign in or create an account' (email code) before checkout.
Notes
Newsletter link uses discount code 'StretchFam' on Full Body.
Next: the emails →Other screenshots (18)
Captured during the walk but not tied to a single step.
Email timeline (0)
No emails arrived in the watch window. See "Blocked" below for why (often the test inbox domain gets filtered, or there was no opt-in).
Next: the paid offer →Paid offer
Name: Premium flexibility eBooks: FULL BODY (4 wk), FOUNDATION (12 wk), PROGRESSION (12 wk), MINIMALIST
Price: $29 / $49 / $79 / $69 (sale from $99); print $45
Billing: One-time digital download
Trial: None
What is included: PDF plan 3x/week with embedded video demos (tap red icon), 40+ exercises (Foundation). Side revenue: Peluva shoe affiliate (code STAYFLEXY), supplement waitlist.
Free to paid bridge: Not observed (opt-in blocked). Visible bridges: free and paid eBooks on the same page, newsletter header links 'My Full Body Flexibility Guide' with StretchFam discount, and the quiz that routes to one paid plan.
Freebie detail
Type: Free body-part eBooks (Spinal, Shoulder, Hamstring, Hip) in exchange for newsletter signup; 'Comment GET FLEXY' DMs the links. Plus a 5-question no-gate product quiz.
Exact promise: "Flexy Guy with Free eBooks" (bio) / "Comment GET FLEXY below, and I will instantly DM you the links to become flexy." / "Subscribe to my newsletter, THE STRETCH, and get your free eBook today!"
Length: Not seen (blocked)
Asks for: Email only
What works
- One keyword everywhere (GET FLEXY) = one automation, easy habit for followers
- Bio states the freebie in 4 words ('Flexy Guy with Free eBooks')
- Free eBooks split by body part, so the buyer picks his own problem (hip/hamstring for Jake)
- 5-question quiz with zero friction that ends on one recommended product
- Low price ladder ($29-$79) lowers the bar for a first purchase
- Short, frequent newsletter (2-min reads)
Avoid
- Aggressive bot protection on the opt-in blocks or annoys real people (press-and-hold CAPTCHA)
- Shopify forced account sign-in before checkout adds friction
- Quiz captures no email, so non-buyers are lost
- Generic flexibility, not tied to injury or sport, so weak for ex-athletes with a real problem
- Affiliate shoe posts and supplement waitlist dilute focus
Blocked or missing
- Hip eBook opt-in blocked by PerimeterX 'Press & Hold' human challenge (not solved, per rules)
- Direct newsletter subscribe returned 'Oops, something went wrong' (likely disposable email or bot block)
- So: free eBook not seen, 0 emails
- IG GET FLEXY DM not testable: no IG login
- Checkout gated behind Shopify account sign-in; card field not reached