GMB Fitness
SUCCESSFUL IG 216K @gmbfitness · YT 378K
Walked as buyer "Jake", an ex-athlete with a cranky knee.
Verdict: Best bridge seen: the free video is a sample of the paid program, and the thank-you page pitches it.
IG: @gmbfitness · 216K (414 following)
Who they target: Adults 40+ (lifters, grapplers, 'movers'), desk workers who feel stiff and want strength + mobility at home with minimal equipment
Freebie: Free follow-along video workout (Bodyweight Reboot, 20 min) plus a second one (15-Minute Mobility Boost)
Paid: Elements (entry program); upsells GMB Mobility, Core Curriculum, $150 (or 3 x $55); bundle $195; Core Curriculum $395
Emails seen: 0
Jump to: Walk the funnel · Emails · Paid offer · What works / avoid · Blocked
Walk the funnel (13 steps)
1View public profile
What the buyer sees
IG bio: 'Strength you can actually use, without wrecking your joints. Mobility + control for lifters, grapplers & movers 40+', link go.gmb.io/insta, highlight 'Free Routines'
Notes
Joint-safety + 40+ positioning is very close to Ryan's angle.
Next step →2Scrolled
What the buyer sees
Custom IG landing page gmb.io/insta: 'Hey! Thanks for stopping by GMB!' rant against vanity fitness, then 'LIFE'S TOO SHORT TO FEEL WEAK AND STIFF. Reboot Your Strength and Mobility with this Free Training Video'
Notes
Not a Linktree: a dedicated page with one opt-in plus 'Recently featured on Instagram' tutorials matching recent posts. Mobile: 25.
Next step →3Viewed
What the buyer sees
Homepage hero 'DON'T DIE WITHOUT EXPLORING WHAT YOUR BODY IS TRULY CAPABLE OF', 'Try a Free Sample Workout', same opt-in block lower down
Notes
Full: 04. Mobile: 26.
Next step →4Typed email
What the buyer sees
Opt-in: email field + 'Hook me up!' button, copy 'Give us your email address so we can relentlessly spam you with free videos...'
Notes
Email only, no name. Self-aware humorous copy. Filled: 06.
Next step →5Submitted email in popup
What the buyer sees
Exit/scroll popup: '4 Movements That Build Strength AND Fix Stiff Joints. Get strong and loose in every range of motion.' 'Send My Free Training Video'
Notes
Popup closed silently with no confirmation (07). Same offer, different headline.
Next step →6Submitted main form, landed here
What the buyer sees
Thank-you page /get-rebooted: 'Get the coordinated strength and agility most workouts neglect... This 20-min session uses movements directly from our top-selling Elements program'
Notes
Video delivered instantly on page, no email needed to access. Full: 09.
Next step →7Played video, captured frames
What the buyer sees
Vimeo follow-along, Ryan Hurst coaching on the floor (quadruped/kneeling work)
Notes
Frames 11-15. Tips under video: 'It's OK if you can't do the moves as well as Ryan', 'Sore knees? Cool... limit range'.
Next step →8Clicked to Elements
What the buyer sees
Same thank-you page: 'Want more of this? Our Elements program gives you a structured progression...' + 'Elements Program Details' CTAs
Notes
Bridge is on the thank-you page itself.
Next step →9Scrolled whole page
What the buyer sees
Elements sales page: 'Reclaim Your Strength and Mobility for the Stuff That Actually Matters', '100% Online | Lifetime Access | No Equipment', '$150 - Build Your Physical Autonomy', 4.9 from 2,106 reviews
Notes
Full: 17. Mobile: 28. Guarantee: 'If you're not moving measurably, noticeably stronger after your first five sessions... full refund' within 90 days.
Next step →10Clicked 'Start with Elements'
What the buyer sees
3 tiers: Elements $150 (or 3x$55), Elements & Mobility $195 (was $245), Core Curriculum $395 (was $545), all lifetime
Next step →11Stopped at card field
What the buyer sees
SamCart slide-out checkout: Elements $150 or 3 payments, order bumps 'Resilience: Joint Strength for Injury Prevention $39 (was $49)' and 'Elements Offline Sessions $15', card / PayPal
Notes
Injury-prevention product sold as a $39 order bump.
Next step →12Opted in with same email
What the buyer sees
Second free lead magnet gmb.io/mobility-boost: 'Don't stay tight and sore! Loosen all your major joints with this proven routine... Yours free.'
Notes
Linked from homepage footer 'Free Mobility Routine'. Full: 21, filled: 22, mobile: 27.
Next step →13Viewed
What the buyer sees
Thank-you /get-boosted: 'Mobility Boost: 15-Minutes' video + download link, then upsell to GMB Mobility program
Notes
Full: 24. Each freebie bridges to its matching paid program.
Next: the emails →Other screenshots (16)
Captured during the walk but not tied to a single step.
Email timeline (0)
No emails arrived in the watch window. See "Blocked" below for why (often the test inbox domain gets filtered, or there was no opt-in).
Next: the paid offer →Paid offer
Name: Elements (entry program); upsells GMB Mobility, Core Curriculum
Price: $150 (or 3 x $55); bundle $195; Core Curriculum $395
Billing: One-time, lifetime access
Trial: None; 90-day results guarantee (refund if not noticeably stronger after first five sessions)
What is included: Progressive bodyweight strength/mobility program in the Praxis app, adapts to level and schedule; order bumps Resilience joint-strength $39 and offline sessions $15
Free to paid bridge: The free video is literally a sample of Elements ('movements directly from our top-selling Elements program'), delivered on a thank-you page whose second half is the Elements pitch. Free video -> 'want more of this?' -> structured progression in Elements -> $150 one-time with 90-day guarantee.
Freebie detail
Type: Free follow-along video workout (Bodyweight Reboot, 20 min) plus a second one (15-Minute Mobility Boost)
Exact promise: Reboot Your Strength and Mobility with this Free Training Video
Length: 20-minute follow-along (second one 15 minutes)
Asks for: Email only
What works
- IG bio speaks directly to joints and 40+ lifters/grapplers
- Dedicated IG landing page instead of Linktree, one clear action
- Email-only opt-in with funny, honest copy ('relentlessly spam you')
- Instant delivery on the thank-you page: value in seconds, no inbox hunting
- Freebie = real sample of the paid program, so the upsell is natural
- Coach-voice tips under the video ('Sore knees? Cool... limit the range') lower fear
- Strong guarantee tied to a fast result (5 sessions)
- Injury-prevention 'Resilience' add-on as order bump
Avoid
- Two opt-in forms plus a popup on the same page; popup closed with no confirmation, confusing
- Long sales page with heavy review widget; prices only after a lot of scroll
- No emails arrived in 20+ min, so delivery depends entirely on the page
- Lifetime one-time pricing does not map to Ryan's $20/mo; borrow the sample-to-program bridge, not the pricing
Blocked or missing
- No emails received in ~20 min after opt-ins at ~17:51 and 17:55 UTC (mail.tm maxxspace.com address; possibly flagged as disposable by Drip)
- Could not reliably scrub to the end of the Vimeo video, so end-screen CTA (if any) not seen
- Did not open the downloadable file on /get-boosted