E3 Rehab
SUCCESSFUL IG 498K @e3rehab · YT 1.01M
Walked as buyer "Jake", an ex-athlete with a cranky knee.
Verdict: Huge trust and instant PDFs, but the emails never pitch the matching program.
IG: @e3rehab · 498K-499K (logged-out view, 2026-10-16)
Who they target: Lifters, runners and rec athletes with a sore or injured joint (knee, hip, shoulder, back, ACL rehab), plus clinicians and coaches. Run by 5 DPTs. Evidence-first, research-citing tone.
Freebie: PDF lead magnets via newsletter opt-in (two): FIFA 11+ dynamic warm-up PDF, and a library of 13 evidence-based condition resource guides (PDF). Also 'Comment GUIDE' IG DM delivery of the same guides.
Paid: Knee Resilience (one of ~11 Rehab/Resilience programs), $99.99 (shown as sale from $129.99)
Emails seen: 2
Jump to: Walk the funnel · Emails · Paid offer · What works / avoid · Blocked
Walk the funnel (10 steps)
1Viewed logged out, closed login modal
What the buyer sees
IG profile: bio 'PAIN | REHAB | PERFORMANCE. Empowerment through Evidence-based Education.', link beacons.ai/e3rehab, story highlights per body part (Shoulder, Knee, Wrist, Achilles...). Login wall pops over the grid.
Notes
Mobile shot 02-ig-profile-mobile.png. Highlights organized by body part = buyer finds 'Knee' instantly.
Next step →2Read caption logged out. DM not testable (no IG login).
What the buyer sees
Carousel post 'ACL Rehab: Phase 2 (8-16+ weeks)' FREE guide, caption: 'Comment "GUIDE" and we'll send it straight to your DMs'. 794 comments vs 972 likes (keyword trigger working).
Notes
Other recent captions push 'Hip Resilience program, click link in bio' or YouTube. Only the guide posts use a comment keyword.
Next step →3Opened link in bio
What the buyer sees
Beacons link page: Hip Resilience Program, Knee Resilience Program, Meniscus Rehab YouTube, Ankle Mobility YouTube, FREE Resource Guides, Rehab & Training Programs, FREE Dynamic Warm-up, Consultations & Remote Coaching, Mentoring, Podcast.
Notes
Mobile 05. Paid programs listed ABOVE the free stuff.
Next step →4Entered inbox address, clicked GRAB YOUR COPY NOW!
What the buyer sees
Newsletter page 'FREE DOWNLOAD. Looking for a new warm-up routine? Get a free dynamic warm-up when you sign up... Reduce the risk of injuries by up to 40% when you perform this warm-up at least twice per week.' Email only.
Notes
07 mobile, 08 filled. Email-only field, no name. Kit (ConvertKit) form.
Next step →5Landed after submit
What the buyer sees
Kit thank-you page 'IT'S ON ITS WAY! Your free dynamic warm-up will be delivered via email very soon.' + mission statement + VISIT OUR WEBSITE.
Notes
No offer, no tripwire, no next step on thank-you page. 10 = mobile.
Next step →6Entered email, ticked Rehab/Fitness Enthusiast, GRAB YOUR GUIDES
What the buyer sees
Resource guides page: 'Free, Evidence-based Resource Guides' list (ACL Prehab, ACL Phases 1-4, Low Back, Frozen Shoulder, Hip OA, Knee OA, Sciatica, Patellofemoral, Plantar Fasciitis, Tennis Elbow). Segmentation checkbox: 'I am a: Clinician/Coach/Trainer | Rehab/Fitness Enthusiast'.
Notes
12 mobile filled, 13 thank-you ('Your free resource guides are on their way!'). One-question segmentation at opt-in.
Next step →7Opened from link in bio (most relevant to Jake's knee)
What the buyer sees
Knee Resilience sales page: 'The only knee program you'll ever need to... Optimize recovery, Maximize performance, Reduce risk of future injury', $129.99 crossed to $99.99, video, 'Is this program right for me?' checklist, conditions list (ACL, meniscus, patellofemoral, IT band, tendinopathy, hamstring/quad strains), 16 weeks, 2 days/week, 30-75 min, private Facebook community, lifetime access, FAQ, no refunds.
Notes
15 mobile. Testimonials are 1-liners with first name + initial.
Next step →8Clicked BUY PROGRAM NOW, screenshot, stopped
What the buyer sees
Shopify checkout (store.e3rehab.com): express checkout, email, card fields, Shop Pay, PayPal.
Notes
Straight to checkout, no order bump visible above the card field.
Next step →9Browsed
What the buyer sees
Programs catalog (Rehab + Resilience programs, all $99.99 sale / $129.99) and Coaching page (Consultation $300 / 60 min, follow-up $150, Remote Coaching $475 first month then $325/mo, application form).
Notes
18-coaching.png. Price ladder: free guides -> $99.99 one-time program -> $300 consult -> $475+/mo coaching.
Next step →10Opened PDF links from emails, rendered pages
What the buyer sees
The freebie: 8-page 'FIFA 11+' PDF (E3-branded reformat of the public FIFA 11+ warm-up: running, strength, balance, plyometrics, cone setups, click-for-video). Also 4-page Patellofemoral Pain guide (overview, evidence, key points, reading list, YouTube/podcast links).
Notes
19-...-p-1..4 and 20-...-p-1..3. Neither PDF pitches a paid program. Guides link only to free YouTube/podcast/articles.
Next: the emails →Other screenshots (13)
Captured during the walk but not tied to a single step.
Email timeline (2)
#1 Your Free Dynamic Warm-Up from E3 Rehab
From: support@e3rehab.com · Received: 17:39 UTC
Says: Welcome. Explains FIFA 11+ (2 parts: running, then strength/balance/plyo), cites Thorborg 2017 (up to 40% fewer injuries 2x/week), how to schedule it around training, GET STARTED downloads PDF. Then Our Story block, team of 5 DPTs, footer tiles Programs/Articles/Coaching/Mentoring.
CTA: GET STARTED (download FIFA-11.pdf); secondary READ MORE (Our Story)
Offer: None direct; footer link to Programs
#2 Your Free Resource Guides from E3 Rehab
From: support@e3rehab.com · Received: 17:40 UTC
Says: Thank-you for joining. Lists 13 resource guides as direct PDF links (ACL Prehab, ACL Phases 1-4, Low Back, Frozen Shoulder, Hip OA, Knee OA, Sciatica, Patellofemoral, Plantar Fasciitis, Tennis Elbow). Promises new guides via newsletter.
CTA: Click each guide PDF link
Offer: None direct; footer link to Programs
Paid offer
Name: Knee Resilience (one of ~11 Rehab/Resilience programs)
Price: $99.99 (shown as sale from $129.99)
Billing: One-time, lifetime access
Trial: None. No refunds on downloadable products.
What is included: 16-week program, 2 days/week + optional days, 30-75 min sessions, customizable/scalable exercise categories, educational content, tracking resources, phone/tablet/print access, private Facebook community, lifetime updates. Upsell: $300 consult, $475 remote coaching then $325/mo.
Free to paid bridge: Weak. Welcome emails deliver the PDFs and point to 'Our Story' plus a footer row (Programs / Articles / Coaching / Mentoring). No email in the first window pitched a specific program, no discount code, no knee-specific follow-up despite the segmentation question. The FIFA 11+ PDF and the guides contain no pitch. The bridge relies on the buyer coming back via IG captions ('Check out our Hip Resilience program, click link in bio').
Freebie detail
Type: PDF lead magnets via newsletter opt-in (two): FIFA 11+ dynamic warm-up PDF, and a library of 13 evidence-based condition resource guides (PDF). Also 'Comment GUIDE' IG DM delivery of the same guides.
Exact promise: "Get a free dynamic warm-up when you sign up for our newsletter... Reduce the risk of injuries by up to 40% when you perform this warm-up at least twice per week." / "Free, Evidence-based Resource Guides. Short, practical summaries of common musculoskeletal conditions"
Length: FIFA 11+ PDF 8 pages (~20 min warm-up); each resource guide ~4 pages
Asks for: Email only (resource guides add one checkbox: clinician/coach vs rehab/fitness enthusiast)
What works
- Huge trust from DPT credentials + research citations in every caption
- Comment GUIDE keyword on carousel posts gets ~800 comments per post (big DM list builder)
- Story highlights and link-in-bio organized by body part: a knee guy finds 'Knee' in one tap
- Soccer-relevant freebie (FIFA 11+) with a specific stat promise ('up to 40% fewer injuries, 2x/week')
- Opt-in is 1 field, delivery is instant (under 1 min)
- Simple flat price ladder; same $99.99 price on every program
Avoid
- Thank-you pages are dead ends (no offer, no next step)
- Welcome emails do not bridge to the matching paid program or use the segmentation answer
- Freebie is a rebranded public program, so it does not show what is unique about them
- Clinician-heavy language ('Key points to discuss with patients') in the consumer guides
- Paid programs listed above the free stuff in link-in-bio; cold IG visitor sees prices first
- No refunds policy stated on sales page
Blocked or missing
- IG comment-to-DM flow (Comment GUIDE) not testable: no IG login
- Only welcome/delivery emails received in the ~20 min window; any later nurture/promo sequence not observed
- Did not open YouTube videos